Position Overview
The Director of Search Engine Marketing will lead the vision, execution, and continuous improvement of our SEM department. This individual will oversee a team of specialists, drive performance across client accounts, and implement scalable systems that enhance both operational efficiency and client outcomes.

You will play a critical role in aligning paid and organic strategies, strengthening client relationships, and ensuring consistent delivery of high-quality results. This position requires a balance of strategic leadership, analytical expertise, and hands-on marketing knowledge.
 

Key Responsibilities

Strategic Leadership & Team Oversight

• Lead, mentor, and manage the Google Ads and SEO teams to ensure exceptional performance and accountability
• Establish and execute department-wide strategies that align with client growth objectives
• Oversee team workflows to ensure high-quality deliverables and consistent client results

Client Strategy & Performance Management

• Develop and oversee customized marketing strategies for Google Ads and SEO campaigns
• Monitor and analyze key performance indicators (KPIs), identifying opportunities to improve ROI and client outcomes
• Translate data insights into actionable growth strategies across paid and organic channels
• Maintain strong client relationships, ensuring high satisfaction, retention, and long-term success

Operational Excellence & Process Improvement

• Design, implement, and refine scalable processes and standard operating procedures (SOPs) to improve efficiency
• Oversee and optimize the client onboarding experience, ensuring seamless transitions from onboarding to campaign launch
• Ensure consistent timelines, communication, and execution across all client engagements

Cross-Platform Integration & Innovation

• Drive alignment between marketing platforms and client CRM systems to enhance performance tracking and user experience
• Provide strategic insights into market trends, competitive landscapes, and emerging opportunities
• Collaborate across teams to ensure cohesive execution between paid media, SEO, and broader marketing initiatives

SEO & Content Strategy Oversight

• Oversee SEO strategy, including keyword research, technical optimization, and content planning
• Guide content development efforts across blogs and website assets to improve organic visibility
• Provide recommendations for website optimization across platforms such as WordPress, Webflow, Squarespace, and Duda

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• 5–7 years of experience in search engine marketing, including both Google Ads and SEO
• Proven experience managing or leading marketing teams in a performance-driven environment
• Strong expertise in CMS platforms, including WordPress, Webflow, Squarespace, and Duda
• Proficiency with marketing and analytics tools, such as Google Ads, GA4, GTM, GoHighLevel, SpyFu, and BirdEye
• Demonstrated ability to analyze campaign performance and translate data into strategic decisions
• Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously
• Strong written and verbal communication skills, with confidence in client-facing settings
• Comfortable working in a dynamic, fast-paced environment with evolving client needs